Has your dealership lost the key to a great customer experience?
You spend a lot of money on the customer experience, but you could be driving people away with inefficient processes related to poor key control. Think about how this issue affects your customer experience throughout the dealership:
- Lost keys or dealer plates
- Delayed test drives
- Missed sales and service appointments
- Employees’ unauthorized use of vehicles
- Stolen vehicles
Vehicle technology has grown leaps and bounds over the past decade. People can make phone calls hands-free, map out trips, effortlessly maneuver into any parking spot, and avoid blind-spot collisions — all with the help of their vehicles.
You probably recognized long ago how your dealership sales and service departments can work together to generate revenue for your dealership.
Temple University psychology professor Laurence Steinberg compared the teenage brain to a vehicle with a good accelerator but a weak brake — a combination that is bound to lead to a crash.